ul. 900-lecia 57, 88-300 Mogilno
52.667355, 17.958732 · on DW254, ~4 km from DK15 · Mogilno county, Kuyavian-Pomeranian Voivodeship
Executive summary
The subject plot lies in the northern part of Mogilno, directly on provincial road no. 254 (ul. 900-lecia — the exit towards Barcin/Bydgoszcz), approx. 1 km from the town centre and approx. 4 km from national road no. 15 (the Toruń–Inowrocław–Gniezno–Poznań corridor).
Mogilno is a county town (approx. 10.9k residents; commune 23.8k; county 43.4k) where the modern retail offer is markedly thinner than in neighbouring towns — no Lidl, Kaufland or Aldi anywhere in Mogilno county, no KFC/Burger King, and no full-format shopping mall.
About 1 km from the plot, on ul. Hallera 27, a small retail park already operates (CCC, Sinsay, Pepco, Martes Sport, next to Biedronka and Rossmann). A new retail park must build an edge through a tenant mix not already present there — above all a grocery discounter (Lidl/Aldi — a gap across the whole county), complemented by HalfPrice, Hebe/dm and KFC (drive-thru on DW254).
Site data
As of 12.08.2026Catchment — drive-time zones
The catchment area was determined using actual driving times (TomTom Routing, historical traffic, weekday at 12:00) to 15 localities within a ~35 km radius. TomTom's polygon isochrones (Reachable Range) were unavailable on the current API key — zones were classified per locality. Zone populations were estimated from GUS commune-level data for 2024.
The total demographic potential of the 25-minute zone is ~92,000 residents (~37,800 households), with an average gross salary of PLN 7,090 (82.2% of the national average). That is over 8 times the population of the town of Mogilno itself (10,895) — the scheme relies on suburban commutes along DW254 and DK15.
| Drive-time zone | Area (approximate) | Population (estimate) |
|---|---|---|
| up to 5 min | town of Mogilno | ~11,000 |
| up to 10 min | + Wylatowo, Dąbrowa, commune villages | ~16,000 |
| up to 15 min | + entire Mogilno and Dąbrowa communes | ~28,000 |
| up to 20 min | + Trzemeszno and Janikowo communes | ~54,000 |
| up to 25 min | + Strzelno, Pakość, Barcin, Orchowo communes | ~92,000 |
Zone population estimated from GUS commune-level data for 2024 (as of 31.12.2024). Figures are estimates — not derived from a gravity model.
| Locality | Drive time | Road distance | Zone |
|---|---|---|---|
| Mogilno (centre) | 2 min | 1.2 km | 5 min |
| Dąbrowa | 8 min | 9.4 km | 10 min |
| Wylatowo | 10 min | 7.7 km | 10 min |
| Gębice | 13 min | 10.6 km | 15 min |
| Trzemeszno | 18 min | 16.6 km | 20 min |
| Janikowo | 19 min | 18.4 km | 20 min |
| Strzelno | 22 min | 18.5 km | 25 min |
| Barcin | 23 min | 23.9 km | 25 min |
| Pakość | 24 min | 21.3 km | 25 min |
| Orchowo | 24 min | 21.3 km | 25 min |
| Rogowo | 28 min | 27.5 km | beyond 25 min |
| Żnin | 31 min | 31.5 km | beyond 25 min |
| Kruszwica | 32 min | 31.8 km | beyond 25 min |
| Gniezno | 36 min | 34.1 km | beyond 25 min |
| Inowrocław | 39 min | 35.2 km | beyond 25 min |
Commune demographics within the 25-minute zone
Distribution of population, median age, salaries and unemployment rate across the 10 communes making up the drive-time catchment. Source: GUS 2024 (as of 31.12.2024), polskawliczbach.pl.
| Commune | Population | Median age | Gross salary | Unemployment |
|---|---|---|---|---|
| Mogilno (town) | 10,895 | 44.7 | 7,217 | 9.6% |
| Mogilno commune | 23,752 | 43.1 | 7,041 | 9.8% |
| Mogilno county | 43,407 | 43.9 | 7,120 | 9.6% |
| Dąbrowa commune | 6,709 | 42.4 | 6,980 | 10.1% |
| Trzemeszno commune | 14,287 | 41.8 | 7,310 | 8.9% |
| Janikowo commune | 13,098 | 43.5 | 7,180 | 9.2% |
| Strzelno commune | 12,460 | 44.1 | 6,950 | 10.4% |
| Pakość commune | 9,886 | 42.9 | 6,890 | 10.7% |
| Barcin commune | 14,910 | 43.6 | 7,240 | 8.7% |
| Orchowo commune | 3,905 | 45.2 | 6,760 | 11.2% |
Median age in years; monthly gross salary in PLN; registered unemployment rate.
Age structure — 25-min zone
| Age group | Share % | Population (estimate) |
|---|---|---|
| 0–14 years | ~16.2% | ~14,900 |
| 15–29 years | ~18.4% | ~16,900 |
| 30–44 years | ~19.8% | ~18,200 |
| 45–59 years | ~22.1% | ~20,300 |
| 60+ years | ~23.5% | ~21,600 |
Age structure estimated from the county-level distribution (GUS 2024) applied to the total zone population of ~92k.
Households
Purchasing power and labour market
Gross salary, net disposable income (estimated after social security and tax deductions) and total disposable income of the zone's population. Benchmark: Poland national average 2024.
| Area | Gross salary | % of national average | Net disposable income | Total disposable income |
|---|---|---|---|---|
| Mogilno (town) | PLN 7,217 | 83.6% | ~PLN 5,450 | ~PLN 58.9 m |
| Mogilno county | PLN 7,120 | 82.5% | ~PLN 5,380 | ~PLN 233.5 m |
| 25-min zone (~92k) | PLN 7,090 (avg.) | 82.2% | ~PLN 5,360 | ~PLN 493.1 m |
| Poland (benchmark) | PLN 8,627 | 100.0% | ~PLN 6,510 | — |
Net disposable income = gross × 0.755 (average social security + tax deduction); total income = net income × population.
Commuting modal split
| Mode of transport | Share % | Comment |
|---|---|---|
| Passenger car | ~74% | dominant for suburban commutes (DW254/DK15) |
| Public transport | ~10% | PKS intercity connections; limited within the commune |
| Walking / cycling | ~16% | significant for the 5-min zone (Mogilno town, ~11k) |
Estimate based on commuting structure to work (GUS BCD) for county towns <15k and rural communes — the car dominates suburban commutes.
The 25-minute zone delivers ~92,000 residents and ~PLN 493 million in annual disposable income. With a motorisation rate of ~580 cars / 1,000 residents and a 74% car share of commutes, natural customer traffic flows along DW254 (exit to Barcin/Bydgoszcz) and DK15 (Poznań–Toruń corridor). The 5-min zone (~11k) covers daily shopping (grocery anchor), while the 25-min zone covers weekend shopping (DIY, fashion, food service).
Competition — grocery chains
Neither Mogilno nor the wider Mogilno county has a single Lidl, Kaufland or Aldi store. Nearest Lidl: Trzemeszno (14.3 km / ~18 min). Nearest Kaufland and Aldi: Inowrocław (~24–25 km). The town itself has only 2× Biedronka, Netto and Intermarché.
| Chain | Address | Locality | Distance | Drive-time zone |
|---|---|---|---|---|
| Intermarché (nearest competitor) | Kasztanowa 2 | Mogilno | 0.7 km | 5 min |
| Netto | Mickiewicza | Mogilno | 0.9 km | 5 min |
| Biedronka | Hallera 22b | Mogilno | 0.9 km | 5 min |
| Biedronka | Powstańców Wlkp. 46 | Mogilno | 1.8 km | 5 min |
| Biedronka | Główna 10 | Janikowo | 13.9 km | 20 min |
| Lidl | Al. Odzyskania Niepodległości 12 | Trzemeszno | 14.3 km | 20 min |
| Biedronka (2×), Netto | — | Trzemeszno | 14.3–14.5 km | 20 min |
| Biedronka (2×) | — | Strzelno | 14.5–15.1 km | 25 min |
| Biedronka (2×) | — | Pakość | 16.7–17.0 km | 25 min |
| Biedronka | Wyzwolenia 38 | Orchowo | 18.6 km | 25 min |
| Lidl, Netto, Biedronka | — | Barcin | 20.7–21.3 km | 25 min |
| Kaufland, Aldi, Lidl (3×), Netto (5×), Biedronka (9×) | — | Inowrocław | 22–26 km | beyond 25 min |
| Lidl, Netto (2×), Biedronka (3×) | — | Żnin | 25–27 km | beyond 25 min |
| Kaufland, Aldi, Lidl (2×), Intermarché and others | — | Gniezno | 26–30 km | beyond 25 min |
Full list of 63 grocery outlets within a 30 km radius — provided in the attached CSV file. Duplicates (EV charging points, in-store car parks) were filtered out. Rows grouped per locality based on POI data (TomTom, 12.08.2026).
Shopping malls and retail parks
| Object | Locality | Distance |
|---|---|---|
| Retail park ul. Hallera 27 (CCC, Sinsay, Pepco, Martes Sport) | Mogilno | ~1.0 km |
| Skwer Handlowy | Inowrocław | 22.9 km |
| Galeria Solna (main regional mall) | Inowrocław | 23.0 km |
| Galeria Pałucka / Park Handlowy S1 | Żnin | 24.7–24.9 km |
| Galeria Gniezno, Pasaż Gniezno, CH Jagoda, Galeria Piastova | Gniezno | 26–29 km |
There is no full-format shopping mall within the 25-minute zone — the nearest ones (Galeria Solna, Galeria Gniezno) lie outside the zone. The only modern retail space in Mogilno is the small park on ul. Hallera.
Fashion, non-grocery discount, sport, DIY and drugstores
Current situation in Mogilno
- Hallera 27 park: Pepco, Sinsay, CCC, Martes Sport — the basic 'value' mix is already present in the town.
- Bricomarché (DIY) — ul. Mickiewicza 23A, 0.8 km from the plot.
- Drugstores: 1× Rossmann (Ogrodowa 3, 0.9 km) plus local drugstores.
Gaps in the offer
- HalfPrice — nearest in Inowrocław (22.9 km) and Gniezno.
- Decathlon — Inowrocław (23.8 km) and Gniezno.
- KiK, Action, TEDi — absent within the 25-min zone (to be verified on the ground).
- Hebe — Inowrocław (23 km); dm — no outlets within a 30 km radius.
Fast food
| Chain | Location | Distance |
|---|---|---|
| McDonald's | Goryszewo (DK15), Mogilno commune | 5.9 km / ~7 min |
| McDonald's | Inowrocław (2×), Żnin, Gniezno | 23–28 km |
| KFC | Inowrocław, Gniezno | 23.8 / 26.3 km |
KFC — absent within the 25-min zone (nearest 23.8 km); Burger King — absent within a 30 km radius; Popeyes — absent within a 30 km radius. Potential for a drive-thru food service pad on DW254.
Traffic and accessibility
- The plot fronts DW254 (Brzoza–Barcin–Mogilno–Wylatowo) — the main exit from Mogilno to the north; ul. 900-lecia carries through-traffic across the town.
- DK15 (Trzemeszno–Strzelno–Inowrocław, Poznań–Toruń corridor) is approx. 4 km to the south-east (Żabno/Kwieciszewo); the McDonald's in Goryszewo confirms the strength of the corridor.
- The network is complemented by DW262 (Kwieciszewo–Gębice–Orchowo) and DW255 (Pakość–Strzelno).
- Active disruptions (TomTom Traffic, 12.08.2026): a 239-metre closed section of Witosa/Wybudowanie Świerkówiec ↔ Świerkowa north of the town (since 24.07.2026) — a local disruption, away from the site's vicinity.
- Precise AADT figures: DK15 — GDDKiA GPR measurements; DW254/DW262 — ZDW in Bydgoszcz.
Market gaps to commercialise
Grocery discounter
No Lidl, Kaufland or Aldi anywhere in Mogilno county (43,400 residents). Nearest Lidl — Trzemeszno (14.3 km), Kaufland and Aldi — Inowrocław (~24–25 km).
Drive-thru food service
No KFC within the 25-min zone (nearest 23.8 km), Burger King and Popeyes absent within a 30 km radius. DW254 exposure favours a drive-thru pad.
Off-price and above-local fashion
HalfPrice nearest in Inowrocław (22.9 km) and Gniezno; Decathlon — Inowrocław (23.8 km).
Second drugstore operator
Only one Rossmann in Mogilno (Ogrodowa 3). Hebe nearest in Inowrocław (23 km); dm absent within a 30 km radius.
Non-food discount
No Action, KiK, TEDi, Jysk or Dealz-type stores in the 25-min zone — to be verified on the ground (limited POI coverage).
Conclusions
Strengths
- The only county town in the region without a Lidl, Kaufland or Aldi — a grocery gap across the entire county.
- No full-format shopping mall within the 25-minute zone.
- ~92,000 residents within the 25-minute zone (estimate based on GUS commune-level data).
- Frontage on DW254 and proximity to DK15 (Poznań–Toruń corridor, approx. 4 km).
- Adjacency to the existing retail cluster (Hallera/Mickiewicza: Biedronka, Rossmann, Bricomarché) creates a natural retail destination for northern Mogilno.
Risks
- A retail park 1 km from the site with an overlapping value mix (CCC, Sinsay, Pepco, Martes Sport) — differentiating tenants are key.
- Weak demographics: the town lost −14.0% of residents between 2002 and 2024, with a median age of 44.7 in the town.
- Salaries at 83.6% of the national average, unemployment at 9.6% (women 15.1%).
- Small local market (~11k in the town) — the scheme must capture spend from neighbouring communes that already have their own Biedronka and Pepco stores.
Sources and disclaimers
Sources
- POI data, drive times and disruptions: TomTom (POI Search, Routing, Traffic), 12.08.2026; 30 km search radius.
- Demographics and labour market: GUS via polskawliczbach.pl — Mogilno, Mogilno commune, Mogilno county and neighbouring commune pages (as of 31.12.2024).
- Interactive map (Felt): Location analysis — ul. 900-lecia 57, Mogilno.
Disclaimers
Drive-time zone populations are estimates based on commune-level data (not a gravity model); polygon isochrones were unavailable, so zones were classified per locality using measured drive times. POI data coverage may omit some outlets (particularly Action/KiK/TEDi/Jysk) — field verification is recommended. AADT requires GDDKiA/ZDW data. This material is illustrative and does not constitute an offer within the meaning of applicable law.
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